We will take you and your customers to the exciting world of innovative services

Have you ever thought about how to improve your competitive advantage by shifting from manufacturing to service production? Is your dream to find new customers and business models via digitalisation? Are you wondering whether automation could replace routine tasks or reduce lead times?

Our service design experts help you reorganise your existing business and create new services assisting you in many practical matters, such as arrangement of support services and even user interface design.

What is service design?
Create new business models, improve efficiency and keep some time reserved for innovations via digitalisation
Improve your competitive advantage
Implement new services based on genuine need
Avoid heavy configuration projects and ensure an equal tendering procedure

Pragmatic service design – PocDay transforms your ideas into reality in 24 hours

Do you have an idea, which you would like to implement quickly to a visible demo? A PocDay team will create the application’s 1. version from your vision in 24 hours, and you will get it immediately on your use. The team is built based on your needs, it can consist program, usability, and service designers. PocDay can be implemented as an independent entity or integrated into the service design project as a natural part.

Reserve your own PocDay, starting from 5,000 €

What is service design?

Service design means planning of new innovative services or organising and renewing existing ways of operation using service design methodologies. Service design involves several different methods and stages, yet all connected by a user-driven approach. Thus, service design can often be summarised as services designed in terms of end users.

An example of the progress of service design


Specification of the target of service design in a workshop together with the customer and end users


Collection of end users’ wishes and observations using various interviews and questions


Creation of service strings to illustrate the most common cases of the user groups for defining a total picture of the service


Visualisation of end user views with graphic and interactive user interface drawings


Functional test of the service with end users using an interactive demo

Place an order for a service design project, starting from €5,000

Pictures tell the whole story

With service design, it is possible to test and develop the service in practice without an expensive technical implementation project. At the same time, a need for a heavy requirements specification stage is removed as the pictures tell all that is needed. With the pictures, all parties can get a uniform understanding of the service functionalities. In addition, the components remaining under the bonnet must be specified.

In service design, it is often forgotten that different areas must be taken into account in a balanced fashion. A successful method of service design includes several different roles ranging from digitalisation consulting to user-driven research, usability and user interface design, and technology skills. If technological aspects are not considered in the design stage, it will be necessary to redo graphic design during the implementation stage. This increases costs and, in the worst case, can mean that a service designed in terms of users will change during the project into a service designed in terms of technology.

User interface and usability design

User interface and usability design is an important part of service design. It requires an understanding of end user needs and their modelling into an easy-to-use and intuitive product or service. The ultimate purpose of usability design is to create a pleasant user experience. In turn, a pleasant user experience guarantees end user satisfaction and improves efficiency at work.

How does it work?

Based on a customer needs analysis, so-called wireframes are created focusing mainly on modelling the performance of the product or the service without any graphic elements.

Wireframes are iterated together with the customer and/or the end user as a continuous development throughout the project. It is much less expensive to make changes to wireframes than to the actual implementation. Before the implementation stage, it is useful to define the best technologies to be applied. During the actual implementation stage, views and functions to be included in the implementation are also planned and iterated in advance.

Good planning and testing guarantees the best results

Usability test

Usability testing is an analysis of the user experience of a product/service from the end user perspective. The most important objective is to define guidelines and find ideas for service development, as well as remove inconsistencies at the earliest possible stage. At its best, usability testing goes hand in hand with usability planning, as well as enhances customer satisfaction and improves service quality.

How does it work?

Testing should be started at the earliest possible stage in order to define the general guidelines. In usability testing, it is best to follow a pre-defined process, setting a target and determining tasks for the test; any issues raised should also be documented. Test sessions should be kept short and organised at various project stages. Testing should be made an integral part of the entire service lifecycle, for example, using A/B tests and automatically collected user analytics.